Examination of product development through core concepts, trends, color, and elements of design.
Course Objectives
Application of art principles (e.g.,color, line, balance, proportion, and silhouette/form), first, to fashion apparel and accessories products and, second, to consumer selection
Analysis of apparel and body types
Development of a fashion trend analysis for an upcoming season
Research on an approved existing manufacturing company that sells to an array of retailers and its market niche and target market
Development of a collection and related marketing tools for an upcoming season for an existing company to include identification of the company’s mission, target market, price range, image, brand, competition, etc.
Color Wheel
Visual Dictionary
A compilation of found images that match key silhouettes and design elements is depicted below. This Visual Dictionary serves as a reference for vital industry terms and knowledge.
Garment Silhouettes
Dress Silhouettes
Necklines
Collars
Jackets
Knit Tops
Outer Coats and Jackets
Pants
Shirts and Blouses
Skirts
Sleeves
Sweaters
Outcomes
All aspects of the product development process, both streamlined and far-reaching, were better understood after completion of this course. Key silhouettes and design elements were identified. The development of a collection and related marketing tools for an upcoming season for an existing company was examined through identification of a company’s mission, target market, price range, image, brand, competition, etc.